Promotional plan

Investment in promotion is part of the Grafitalia strategy. Direct marketing is of primary importance in planning the campaign, together with trade publications, radio advertisements and visibility on the web. Marketing information is sent to selected market players using a database built up by Grafitalia over the years. This database is therefore a precious resource. It is also supported by the ExpoPage portal by Fiera Milano, helping visitors to plan their tour through the exhibition grounds and gives exhibitors constant online exposure.

The communication plan for the 2009 edition included important investment both on domestic and foreign markets, also in cooperation with ICE (Italian Trade Commission) and a mix of promotional activities and media covering all business areas represented in the exhibition

AN ADVERTISING CAMPAIGN IN 16 LANGUAGES PUBLISHED IN 40 PUBLICATIONS IN 22 COUNTRIES.

ADVERTISING CAMPAIGNS IN 28 ITALIAN TRADE PUBLICATIONS AND NATIONAL NEWSPAPERS.

RADIO ADVERTISEMENT ON NATIONAL RADIO NETWORKS

DIRECT MARKETING TARGETING ITALIAN AND FOREIGN MARKET PLAYERS

E-NEWSLETTER

DISTRIBUTION OF INVITATION TICKETS WITHIN ITALY AND ABROAD BY EXHIBITORS AND THROUGH DIRECT MAILING

ONGOING PRESS OFFICE ACTIVITY AND PREVIEW OF NEW PRODUCTS PRESENTED BY EXHIBITORS

PARTICIPATION IN THE MOST IMPORTANT TRADE SHOWS WORLDWIDE

ROAD-SHOWS IN DEVELOPING COUNTRIES

CONSTANTLY UPDATED WEBSITE